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TDIC TEAMS WITH PROJECT RUNWAY ALUM TO ESTABLISH FASHION MANUFACTURING IN MICHIGAN WITH NEW LINE, MOTOR CITY DENIM CO.

STERLING HEIGHTS, Mich. (September 20, 2010) – What do robots and high-fashion conscious people have in common? TDIC covers them both! At a time when people are reinventing themselves to embark on new careers, TD Industrial Coverings Inc. is doing just that. A 25 year manufacturer of protective coverings for robots, TDIC has teamed up with Project Runway alum Joe Faris to establish Motor City Denim Co.—a new brand of clothing. Mixing high-fashion elements with an industrial edge, Faris labels this collection “Industrial Couture”.

Mark D’Andreta, President, likes the idea of making clothing at TDIC. “It just makes sense,” D’Andreta stated. “Right now we design, cut and sew what amounts to clothing for robots. We can certainly make them for people.” And so they did. By utilizing their
multi-talented design and production staff, retooling existing machinery and installing some jeans-specific machinery, TDIC was ready for production. D’Andreta added Taylor-based Arrow Uniform as his denim-wash vendor, plus local screen printers and embroiderers to create an all-Michigan production team.

The line for men and women includes jeans, skirts, dresses; western shirts, T-shirts, outerwear and accessories will be ready for wholesale Oct. 31st and will begin arriving in stores in early 2011.

The partnership was the culmination of 10 years of planning for Faris, which switched into high gear when he landed on Season 5 of Project Runway, in 2008, finishing in the top 6 of 16 contestants, and ended with his collection on the runway at Bryant Park in New York.

Faris, who has designed for several brands, including Bugle Boy, Ralph Lauren, Pele Pele, Perry Ellis, Schott NYC and Made In Detroit, moved closer to his goal of a Detroit garment industry by co-founding Fashion In Detroit, a multi-show runway event, which made its debut last year.

“One of the goals for Fashion in Detroit was to spotlight that there are opportunities for Automotive Suppliers to diversify into areas they may not have considered.”

When Faris and D’Andreta met six months ago, they realized they shared a vision of bringing garment manufacturing jobs back to the United States and specifically to the Detroit area.